Articles

Affichage des articles du février, 2025

65. The Corporate Truths "Severance" Exposes Beyond the Pizza Parties & Gift Cards

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Source: https://x.com/funplings/status/1513584693374947328 Severance: A Corporate Reality We Know Too Well? Can you imagine it's 8 AM, you walk into your office, sit at your neat desk, open your laptop, and have no recollection of who you are outside of work (your outie as they call it) Now, imagine the day is over, it's 5 PM and you are leaving your office with no memory of the hours you just spent inside. This is the world of Severance, the Apple TV+ show that takes us tripping to a workplace culture that you are probably familiar with. I can’t help but see unsettling parallels between Lumon Industries and real-life workplaces. The Great Divide: Creative vs. Financial Departments  One of the themes that kept me hooked all the time is the separation between departments, particularly between those responsible for numbers and those driving creativity. Anyone who has worked in a corporate setting knows how these two "benches" are in continuous "disagreement". ...

64. Artificial Intelligence Can Write for Me; But Should It?

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In recent years , the integration of Artificial Intelligence (AI) into various industries has risen like nothing else. A 2024 survey by McKinsey & Company revealed that AI usage in 65% of the responders (organizations) rose to 72% with generative Articifical Intelligence such as Chatgpt and other sophisticated tools. (source: http://bit.ly/4hUe9Ki ) As a communications specialist , I can wear multiple professional attire on the same day: I can be the photographer, the content creator, the journalist, the copywriter, the project manager, etc. As this enhances my professional (and sometimes personal) skills and makes me as polyvalent as possible, I am often glad my to-do list is not the same throughout the week. The integration of AI into my work processes offers unique advantages. Indeed, it can assist in inspiring me with ideas when I am out of creativity, structuring my content, and analyzing the audience preferences which is, for instance, reading the data way faster than I...

63. STOP Work Order! Navigating Communication Challenges During These Times

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You have probably (if not certainly) heard about the Stop Work Order that was issued two weeks ago right? You have also, at least one person in your network (if none, here is me) who talked and/or wrote about it. Juggling between uncertainty and ambiguity, consuming tens of articles a day, following every tweet on X, and reading every piece of information online has been our daily to-do list. But when that uncertainty comes in the form of a sudden halt to operations, it brings a new level of complexity; especially for those of us working in communications. This reminds me of COVID-19 times, back when no one had the right piece of information, and everyone was anxious about what was coming next... already 5 years now! A stop-work order can be a logistical and emotional shock for the individual as well as the team. A Stop Work Order disrupts projects and affects the team dynamic that the manager spends years installing. As a communications professional, I found myself trapped in the mi...