66. Why Internal Communications Are More Important Than Anything Else? How Companies Get it Wrong? And How to Fix That?
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A few years ago, I witnessed a project where leadership was very excited about launching a major initiative (I won't be citing any names for confidentiality reasons). The external messaging was polished, very well-written, and approved by management. The press releases, in three different languages, were sent to the local press, and stakeholders were informed. But there was one major problem: employees, the people responsible for executing the plan, had no idea what was coming, nor how! Confusion spread, gossip took over, productivity dropped, and morale took a hit. This wasn’t just a minor oversight but a classic case of weak internal communication strategy, which could have been a successful rollout. Unfortunately, this scenario plays out in many companies, big and small. For many years, organizations have spent so much time and effort on external messaging, sponsored marketing campaigns, colorful branding books, and Public relations. This went without paying much attention to th...