Ps: Pensées Sabriniennes

J’étais assise dans une salle sombre et glaciale, à côté de mon mari. Il me tenait la main de temps à autre, mais malgré sa présence, je me sentais terriblement seule. Seule face à la voix de Hind. Hind Rajab , petite Palestinienne de cinq ans, à la voix angélique, résonnait dans toute la salle, portée par une technologie Dolby Atmos si puissante qu’elle semblait s’infiltrer jusque dans les recoins les plus profonds de mon esprit. À peine cinq minutes après le début du film, je me suis retrouvée à sangloter en silence, veillant à ne pas déranger les spectateurs autour de moi. J’essayais d’ignorer les craquements de pop-corn et les froissements de paquets de chips, me concentrant sur cette conversation qui aura duré trois heures dans la vraie vie. Trois heures pendant lesquelles Hind est restée coincée dans une voiture, prise pour cible par l’armée israélienne. Trois heures recroquevillée sous un siège, sans eau, sans nourriture, sans accès aux toilettes. Vous imaginez ? Une enfant de c...

A few years ago, I witnessed a project where leadership was very excited about launching a major initiative (I won't be citing any names for confidentiality reasons). The external messaging was polished, very well-written, and approved by management. The press releases, in three different languages, were sent to the local press, and stakeholders were informed. But there was one major problem: employees, the people responsible for executing the plan, had no idea what was coming, nor how! Confusion spread, gossip took over, productivity dropped, and morale took a hit. This wasn’t just a minor oversight but a classic case of weak internal communication strategy, which could have been a successful rollout. Unfortunately, this scenario plays out in many companies, big and small. For many years, organizations have spent so much time and effort on external messaging, sponsored marketing campaigns, colorful branding books, and Public relations. This went without paying much attention to th...

Source: https://x.com/funplings/status/1513584693374947328 Severance: A Corporate Reality We Know Too Well? Can you imagine it's 8 AM, you walk into your office, sit at your neat desk, open your laptop, and have no recollection of who you are outside of work (your outie as they call it) Now, imagine the day is over, it's 5 PM and you are leaving your office with no memory of the hours you just spent inside. This is the world of Severance, the Apple TV+ show that takes us tripping to a workplace culture that you are probably familiar with. I can’t help but see unsettling parallels between Lumon Industries and real-life workplaces. The Great Divide: Creative vs. Financial Departments  One of the themes that kept me hooked all the time is the separation between departments, particularly between those responsible for numbers and those driving creativity. Anyone who has worked in a corporate setting knows how these two "benches" are in continuous "disagreement". ...

In recent years , the integration of Artificial Intelligence (AI) into various industries has risen like nothing else. A 2024 survey by McKinsey & Company revealed that AI usage in 65% of the responders (organizations) rose to 72% with generative Articifical Intelligence such as Chatgpt and other sophisticated tools. (source: http://bit.ly/4hUe9Ki ) As a communications specialist , I can wear multiple professional attire on the same day: I can be the photographer, the content creator, the journalist, the copywriter, the project manager, etc. As this enhances my professional (and sometimes personal) skills and makes me as polyvalent as possible, I am often glad my to-do list is not the same throughout the week. The integration of AI into my work processes offers unique advantages. Indeed, it can assist in inspiring me with ideas when I am out of creativity, structuring my content, and analyzing the audience preferences which is, for instance, reading the data way faster than I...