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67. J'ai regardé le film "La voix de Hind Rajab"

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J’étais assise dans une salle sombre et glaciale, à côté de mon mari. Il me tenait la main de temps à autre, mais malgré sa présence, je me sentais terriblement seule. Seule face à la voix de Hind. Hind Rajab , petite Palestinienne de cinq ans, à la voix angélique, résonnait dans toute la salle, portée par une technologie Dolby Atmos si puissante qu’elle semblait s’infiltrer jusque dans les recoins les plus profonds de mon esprit. À peine cinq minutes après le début du film, je me suis retrouvée à sangloter en silence, veillant à ne pas déranger les spectateurs autour de moi. J’essayais d’ignorer les craquements de pop-corn et les froissements de paquets de chips, me concentrant sur cette conversation qui aura duré trois heures dans la vraie vie. Trois heures pendant lesquelles Hind est restée coincée dans une voiture, prise pour cible par l’armée israélienne. Trois heures recroquevillée sous un siège, sans eau, sans nourriture, sans accès aux toilettes. Vous imaginez ? Une enfant de c...
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66. Why Internal Communications Are More Important Than Anything Else? How Companies Get it Wrong? And How to Fix That?

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A few years ago, I witnessed a project where leadership was very excited about launching a major initiative (I won't be citing any names for confidentiality reasons). The external messaging was polished, very well-written, and approved by management. The press releases, in three different languages, were sent to the local press, and stakeholders were informed. But there was one major problem: employees, the people responsible for executing the plan, had no idea what was coming, nor how! Confusion spread, gossip took over, productivity dropped, and morale took a hit. This wasn’t just a minor oversight but a classic case of weak internal communication strategy, which could have been a successful rollout. Unfortunately, this scenario plays out in many companies, big and small. For many years, organizations have spent so much time and effort on external messaging, sponsored marketing campaigns, colorful branding books, and Public relations. This went without paying much attention to th...
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65. The Corporate Truths "Severance" Exposes Beyond the Pizza Parties & Gift Cards

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Source: https://x.com/funplings/status/1513584693374947328 Severance: A Corporate Reality We Know Too Well? Can you imagine it's 8 AM, you walk into your office, sit at your neat desk, open your laptop, and have no recollection of who you are outside of work (your outie as they call it) Now, imagine the day is over, it's 5 PM and you are leaving your office with no memory of the hours you just spent inside. This is the world of Severance, the Apple TV+ show that takes us tripping to a workplace culture that you are probably familiar with. I can’t help but see unsettling parallels between Lumon Industries and real-life workplaces. The Great Divide: Creative vs. Financial Departments  One of the themes that kept me hooked all the time is the separation between departments, particularly between those responsible for numbers and those driving creativity. Anyone who has worked in a corporate setting knows how these two "benches" are in continuous "disagreement". ...
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64. Artificial Intelligence Can Write for Me; But Should It?

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In recent years , the integration of Artificial Intelligence (AI) into various industries has risen like nothing else. A 2024 survey by McKinsey & Company revealed that AI usage in 65% of the responders (organizations) rose to 72% with generative Articifical Intelligence such as Chatgpt and other sophisticated tools. (source: http://bit.ly/4hUe9Ki ) As a communications specialist , I can wear multiple professional attire on the same day: I can be the photographer, the content creator, the journalist, the copywriter, the project manager, etc. As this enhances my professional (and sometimes personal) skills and makes me as polyvalent as possible, I am often glad my to-do list is not the same throughout the week. The integration of AI into my work processes offers unique advantages. Indeed, it can assist in inspiring me with ideas when I am out of creativity, structuring my content, and analyzing the audience preferences which is, for instance, reading the data way faster than I...
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63. STOP Work Order! Navigating Communication Challenges During These Times

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You have probably (if not certainly) heard about the Stop Work Order that was issued two weeks ago right? You have also, at least one person in your network (if none, here is me) who talked and/or wrote about it. Juggling between uncertainty and ambiguity, consuming tens of articles a day, following every tweet on X, and reading every piece of information online has been our daily to-do list. But when that uncertainty comes in the form of a sudden halt to operations, it brings a new level of complexity; especially for those of us working in communications. This reminds me of COVID-19 times, back when no one had the right piece of information, and everyone was anxious about what was coming next... already 5 years now! A stop-work order can be a logistical and emotional shock for the individual as well as the team. A Stop Work Order disrupts projects and affects the team dynamic that the manager spends years installing. As a communications professional, I found myself trapped in the mi...
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62. 2024, A Year of Growth, Lessons, and Milestones (and much more ...)

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  2025: No More Coffee? Coffee has been a constant in my life since I turned 18. As a college student, a hot cup of coffee became my go-to daily ritual. For years now, I didn’t question it. Recently, I paused and asked started asking myself: do I drink coffee for its taste? Is it just a way to keep myself blended into the society and to be seen as a coffee lover, because coffee lovers are romanticized on Social Media? Or has my system simply grown depending on it? Surprisingly, I realized I didn’t even like coffee! The bitter-sweet taste and lingering smell were unappealing. So, after all these deep questionnings with my inner self, one November morning, I decided to skip my usual cup. The results? Catastrophic at first: difficulty focusing, extreme fatigue, constant yawning and a disrupted appetite. Here we are a bit more than a month later, and I’m thriving in my coffee-free journey. My sleep has drastically improved, I feel more energetic, and my teeth look and are healthier. Ve...
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